2-12 Label was started in Waco, TX in early 1978 by Ken Golding, his daughter Gayle and her husband David. The name 2-12 Label was chosen because the first location was at 212 South17th Street. In 1980, the business grew so much that it moved to a larger facility on Franklin Avenue. In 1996, the business further expanded and 2-12 Label moved to its current home at 5100 South Loop 340 (Highway 6 at IH-35 in Robinson). Kenneth Golding passed away in 2002, and David passed away in 2010 leaving Gayle as an owner and CEO. Now 2-12 Label runs as a Women Owned Business.